Budget runs out on the wrong searches
Broad match and auto-applied suggestions pull in searches you'd never pay for on purpose.
Pricing / Paid Search & Local Lead Acquisition
Plans from $1,200 /mo · month-to-month
PPC Management Pricing
Built Around Qualified
Leads, Not Clicks
When someone searches for what you sell and is ready to call, your ad should be there and every dollar should be accountable. Our paid search plans manage Google Ads, Microsoft Ads and Local Services Ads with tight controls on wasted spend, then track each lead to the job it became.
★ 5.0 from 35+ reviews19+ years in business90% client retention
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Licensed & insured. ★ 4.9 from 300+ reviews. Upfront pricing. Book online or call now.
✆ Call nowBook onlineFree estimate
One sample monthTwo separate lines
Ad spend → paid to GoogleManagement fee → EverEffect
[148]Qualified leads
[$54]Cost per qualified lead
[61]Booked jobs
Illustrative
★★★★★
★★★★★Paid Search Is the Fastest Way to Get Calls.
It's Also the Fastest Way to Waste Money.
Google will spend whatever budget you give it. Without tight targeting, search-term controls and tracking that reaches past the form fill, a big share goes to DIY searchers, job seekers, the wrong towns and leads that never pick up. Most businesses don't need more clicks. They need to know which clicks became customers.
Google's automation is driving
Smart bidding works with guardrails and clean data. Without them, it chases cheap leads.
Your ads land on your homepage
Paid traffic sent to a general page converts far worse than a page built for the search.
You can't tell which leads became jobs
Your report shows clicks and form fills. Your sales team knows which ones were real.
This Is the Right Fit If…
Check two or more? Paid search is likely your fastest path to more qualified leads.
- Customers search for your service when they're ready to buy or book
- You can set aside a monthly ad budget on top of the management fee
- You're running ads now and can't tell what they bring in
- You want leads this month while SEO and local visibility build
Three Plans.
One Goal: More Qualified Leads for Every Ad Dollar.
Every plan starts with an audit of your account and market, then builds campaigns around high-intent searches, with the controls, landing pages and tracking that keep spend accountable. Your fee is flat. Your ad spend goes straight to Google, in your account.
Focus
$1,200 /mo
For one core service or market that needs a clean, well-controlled search campaign and tracking you can trust.
The paid search foundation
- Account audit, baseline & market/competitor research
- Intent-based targeting & campaign management
- Budget allocation & bid strategy management
- Automation guardrails & search-term controls
- Campaign landing-page development
- Conversion tracking, data validation & reporting
Growth
$2,000 /mo
For businesses ready to add Local Services Ads or a second platform, connect leads to sales, and test to a lower cost per customer.
Everything in Focus, plus:
- Additional search platforms or eligible Local Services Ads management
- CRM & qualified-lead data integration
- Audience, ad & landing-page testing
Scale
$3,000 /mo
For multi-market or multi-location businesses that want budget to follow revenue, not just lead volume.
Everything in Growth, plus:
- Multi-market budget & campaign coordination
- Customer-value & revenue-based optimization
- Automation experiments & performance controls
Every planNo setup feesMonth-to-month termsA dedicated paid search strategistCall & form trackingYou own your ad accountsPlain-English monthly report
Ad spend is not included and is paid directly to Google or Microsoft. We'll recommend a starting budget for your market in your free visibility analysis. Running in several cities? Ask about Scale →
What You're Paying For,
In Plain English
No mystery line items. Here's what each piece of work is, why it protects your ad budget, and which plans include it.
Account audit, baseline & research
Your account history, wasted spend, tracking and pages, plus what competitors bid on and say.
Why it matters: every report measures against day one.
Intent-based targeting & management
Campaigns built around people ready to call or book, by service and service area, with ads for each.
Why it matters: budget goes to buyers, not researchers.
Budget allocation & bid strategy
Budget split across services, towns and times of day by what produces leads.
Why it matters: money moves to what's working.
Automation guardrails & search-term controls
Weekly search-term reviews, negative keyword lists, and auto-applied changes switched off.
Why it matters: Google's automation stays pointed at your goals.
Campaign landing pages
Dedicated pages for your main campaigns, matched to the search and built for phones.
Why it matters: the same clicks turn into more leads.
Conversion tracking & data validation
Call, form and booking tracking, checked to make sure it counts real leads.
Why it matters: bad data trains bidding on the wrong outcome.
More platforms or Local Services Ads
Microsoft Ads, or LSAs for eligible categories: profile and budget.
Why it matters: reach buyers above the regular ads.
CRM & qualified-lead integration
Qualified leads and booked jobs from your CRM sent back to the ad platforms.
Why it matters: Google learns from customers, not form fills.
Audience, ad & landing-page testing
Structured tests on audiences, messages and page layouts, one variable at a time.
Why it matters: each win lowers cost per lead from then on.
Multi-market budget coordination
Budget planned and paced across cities, locations or service lines.
Why it matters: markets stop competing blindly for budget.
Customer-value & revenue optimization
Job value fed back to bidding so campaigns favor your most profitable work.
Why it matters: a $9,000 job stops counting like a $150 call.
Automation experiments & controls
Controlled tests of Performance Max, broad match and new bid strategies.
Why it matters: the upside without betting the budget.
F Focus G Growth S Scale Green = included
Not Sure Which Plan?
Start Here.
One core service or market, and you want clean campaigns and tracking you can trust
FocusYou want Local Services Ads or Microsoft Ads too, and to know which leads became jobs
GrowthSeveral cities or locations, and you want budget to follow revenue
Scale| Compare plans | Focus$1,200 | Growth$2,000 | Scale$3,000 |
|---|---|---|---|
| Best for | One core market | Adding LSAs & lead quality | Multi-market |
| Audit, baseline & research | |||
| Intent-based campaign management | |||
| Budget & bid strategy | |||
| Guardrails & search-term controls | |||
| Campaign landing pages | |||
| Conversion tracking & reporting | |||
| Ad platforms managed | Google Ads | + Microsoft or LSAs | + Microsoft or LSAs |
| CRM & qualified-lead integration | — | ||
| Audience, ad & page testing | — | ||
| Multi-market coordination | — | — | |
| Revenue-based optimization | — | — | |
| Automation experiments | — | — | |
| Ad spend | Separate | Separate | Separate |
What Happens
After You Sign Up
Paid search can bring calls in weeks, but the first month is about fixing the foundation so the budget isn't wasted while Google's bidding learns.
- 1
Weeks 1–2
Audit & tracking
Account and market reviewed, call, form and booking tracking fixed and verified before a bid changes.
- 2
Weeks 3–4
Build & launch
Campaigns rebuilt around high-intent services and towns, negatives in place, landing pages live.
- 3
Months 2–3
Learn & tighten
Weekly search-term reviews, budget shifted to what's producing leads. LSAs and CRM data on Growth and Scale.
- 4
Month 4+
Optimize & scale
Lower cost per qualified lead, then add services, markets and budget where the numbers support it.
Most accounts see qualified calls within the [first 2–4] weeks and a steadier cost per lead after [60–90] days. Competitive markets and new accounts take longer.
We Report on Qualified Leads and Booked Jobs.
Not Clicks.
Clicks are what you pay for. Customers are what you want. Every report connects the two.
What most PPC reports show
- ×Impressions and clicks
- ×Cost per click
- ×Conversions, including spam and repeat calls
- ×One blended number for the account
- ×Google's "optimization score"
- ×A dashboard login
What EverEffect reports
- Calls, forms and bookings by campaign
- Cost per qualified lead and per booked job
- Qualified leads, validated against your CRM
- Results by service, market and platform
- Search terms we blocked and budget we moved
- A plain-English monthly review and next steps
Google AdsLocal Services AdsMicrosoft Ads+ CRM & call tracking
Your accounts, your data. Google Ads, Microsoft Ads and LSA accounts are in your name and billed to your card. If you ever leave, the campaigns, data and history stay with you.
Know What You'll Pay Before You Commit
Our pricing is published, so you can compare plans before you ever talk to us. Every plan includes the work, the tracking and the reporting.
No Setup Fees
You pay for the work, not onboarding.
Month-to-Month
Stay because it works, not because of a contract.
Plain-English Reports
See what every dollar did.
Your Monthly Investment,
Two Separate Lines
Ad spend
Paid directly to Google, Microsoft or LSAs
On your card, in your account. You set the amount; we recommend where it should go.
Google / Microsoft
Management fee
$1,200, $2,000 or $3,000 flat
Strategy, builds, landing pages, tracking, testing and reporting.
EverEffect
No percentage of ad spend. We're never paid more just for spending more of your money. When the numbers support a bigger budget, we'll show you why.
-
Markets you advertise in
Each city or location needs its own budget and tracking.
-
Platforms and competition
LSAs, Microsoft Ads and costly clicks all add work.
-
Tracking and sales data
A CRM lets us optimize for jobs and revenue.
Paid search brings leads now. Pair it with Local Visibility & Reputation or Organic Search Growth to lower cost per lead over time. See all pricing →
Paid Search Plan vs. the Alternatives
| EverEffect paid search plan | Percentage-of-spend agency | Shared lead services | |
|---|---|---|---|
| How you pay | Flat monthly fee + your own ad spend | A cut of every dollar you spend | Per lead, often disputed |
| Who owns the account | You | Often the agency | No account, no data |
| Leads | Yours alone, from your own ads | Yours alone | Sold to several competitors |
| What gets optimized | Qualified leads and booked jobs | Often spend | Lead volume |
Clients Stay
Because the Phones Keep Ringing
5.0
★★★★★
From 35+ reviews. 90% of clients stay with us year after year.
GoogleClutch
"The people at EverEffect are amazing."
"After just one session with them, I have seen results. Multiple new clients have found me through Google, which has never happened in the past. If you own a business and aren't getting online traction, call them right now."
PPC Pricing Questions We Hear Every Week
01
How much does PPC management cost?
Our management fee runs $1,200 to $3,000 a month, depending on markets, platforms and how deep tracking and testing go. Ad spend is separate.
02
Is ad spend included?
No. Your ad budget is paid directly to Google, Microsoft or LSAs, billed to your card. Our fee covers the work.
03
How much should I spend on ads?
It depends on your market and click costs. We'll recommend a starting budget in your free visibility analysis.
04
Do you charge a percentage of ad spend?
No. Every plan is a flat fee, so we're never paid more just for spending more.
05
Who owns the ad account?
You do. Campaigns, data and history stay with you if you ever leave.
06
Do you manage Local Services Ads?
Yes, on Growth and Scale, for eligible categories: profile, budget and lead review.
07
Do you build landing pages?
Yes. Every plan includes pages for your main campaigns, built to match the search.
08
How fast will we see leads?
Often within the [first 2–4] weeks. Cost per lead usually steadies after [60–90] days.
09
Are there setup fees or contracts?
No. There are no setup fees, and every plan is month-to-month.
10
What's in the monthly report?
Spend, leads and bookings by campaign, cost per qualified lead, blocked search terms, tests and next steps.
See Where Your Ad Budget
Is Really Going
Get a free visibility analysis. We'll show you where spend is leaking, which searches competitors are winning, what a realistic starting budget looks like, and which plan fits.
Talk to a real person.
No pressure. No lock-in.