Year 3 vs. Year 1
83%
More signed cases
312%
Contact growth
Get Talked About by the Sites Google and AI Trust
Digital PR earns your brand links and mentions from real publications. Those placements lift your rankings, build credibility with buyers, and give ChatGPT and AI Overviews a reason to name you.
★ 5.0 from 35+ reviews19+ years in business90% client retention
★★★★★
★★★★★Authority Is Earned, Not Claimed
Google rewards sites that other trusted sites link to. AI tools recommend brands that other trusted sources talk about. You can't publish your way into either one. Someone else has to vouch for you, and digital PR is how you get them to. Digital PR with EverEffect helps you:
Earn Links That Move Rankings
Editorial links from news sites and industry publications, the kind Google counts and competitors can't buy.
Get Named in AI Answers
Coverage on the sites ChatGPT, Perplexity and AI Overviews pull from, so they mention you when buyers ask.
Build Trust Before the First Call
Prospects who see you quoted in the press show up already convinced.
Keep Paying Off
A good placement keeps sending authority, referral traffic and AI mentions for years.
Links get you ranked. Mentions get you recommended. Digital PR gets you both.
Why businesses choose EverEffect for digital PR
Digital PR Built by an SEO Team, Measured Like One
Most PR firms report on impressions. Most link builders chase volume. We sit in the middle: we pitch stories journalists want to run, then track what every placement does for your rankings, traffic and AI visibility.
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Stories, not spam
We build campaigns around real data, expert insight and timely news, so editors link because the story is worth it. No paid links, no link farms.
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Every placement tracked
We report links, authority, referral traffic, rankings and AI mentions, so you see what PR did for the business, not just a clip count.
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Built for AI search, too
We target the publications each AI platform leans on, so coverage turns into recommendations in ChatGPT, Perplexity and AI Overviews.
Our Approach to Digital PR
Six ways we earn coverage. Most campaigns use two or three, picked for your industry and goals.
Data-Driven Campaigns
We turn public data, surveys and your own numbers into original findings journalists want to cover.
Expert Commentary
We put your leaders in front of reporters as sources, so your name shows up in stories about your field.
Reactive PR
We watch the news daily and pitch your take while a story is still moving, often within hours.
Local & Regional Rankings
City and state studies (best places, cost comparisons, trend maps) that local outlets across the country pick up.
Linkable Assets
Guides, tools and research pages on your site that earn links long after the pitch goes out.
Brand Mentions & Link Reclamation
We find places already talking about you without a link and turn them into links, and track unlinked mentions AI tools still read.
Know What You'll Pay
Before You Commit
Our pricing is published, so you can compare plans before you ever talk to us. Every plan includes the work, the tracking and the reporting.
No Setup Fees
You pay for the work, not onboarding.
Month-to-Month
Stay because it works, not because of a contract.
Plain-English Reports
See what you got for every dollar.
Client Results You Can Count
Coverage is nice. What it does for your rankings, traffic and leads is the point. Here's what digital PR did for clients like you.
Year 3 vs. Year 1
221%
Revenue growth
411%
Contact growth
Year 4 vs. Year 1
1,640%
Revenue growth
104%
ROAS increase
Clients Stay With Us for Years
5.0
★★★★★
From 35+ reviews. 90% of clients stay with us year after year.
GoogleClutch
"The passion from the EverEffect team is amazing."
"They not only understand trends and efficiency in digital marketing and social media, they enjoy making it easy for you to comprehend."
Digital PR: What It Means for Your Business
Everything you should know before hiring a digital PR agency. Click a tab to read more.
What is digital PR?
Digital PR is the work of earning coverage for your brand on websites people read and trust: news sites, trade publications, blogs and industry roundups. It works like traditional PR, with one big difference. The goal isn't just a mention. It's a link back to your site and a mention in the places search engines and AI tools pay attention to.
How digital PR helps SEO
Links from trusted, relevant sites are still one of the strongest signals Google uses to decide who ranks. Digital PR earns those links the way Google wants them earned: an editor chose to link because the content was worth it. One placement on a respected publication can do more for your authority than dozens of directory links, and it often brings referral traffic too.
Digital PR and AI search
ChatGPT, Perplexity and Google's AI Overviews don't just rank pages. They decide which brands to name. Those decisions come from what trusted third parties say about you: news coverage, comparison articles, review sites and forums. Each platform leans on different sources, so we plan coverage platform by platform. More mentions in the right places means more recommendations, and better ones.
Google AI OverviewsComparison and review sites, industry publications
ChatGPTNews coverage, forums like Reddit, roundups
PerplexityCited news and trade articles
Digital PR vs. traditional PR
| Digital PR | Traditional PR | |
|---|---|---|
| Goal | Links, mentions and authority online | Press coverage and brand image |
| Where it runs | News sites, trade publications, blogs, podcasts | Print, TV, radio |
| Main tactics | Data campaigns, expert commentary, reactive pitching | Press releases, events, media relationships |
| How it's measured | Links, rankings, traffic, AI mentions, leads | Impressions and estimated reach |
| SEO impact | Direct: earns the links Google counts | Little to none |
The skills overlap. The difference is that digital PR is built to move search and AI visibility, and every result can be tracked.
How our digital PR process works
- Audit and goals. We review your backlinks, brand mentions and AI visibility against your top competitors, and agree on what success looks like.
- Audience and media research. We find the publications, reporters and topics your buyers (and AI tools) pay attention to.
- Campaign ideas. We pitch story ideas that are new, newsworthy and tied to your brand, and pick the strongest with you.
- Research and content. We gather the data, write the findings and design the assets a journalist needs to run the story.
- Targeted outreach. We pitch each reporter personally, with an angle written for their beat. No mass blasts.
- Reactive PR. Between campaigns, we watch the news and pitch your experts on stories already running.
- Track, report, improve. Every month you see placements, links, rankings, traffic and AI mentions, plus what's coming next.
What to look for in a digital PR agency
- Real placements you can click. Ask for examples of coverage they've earned, not a list of logos.
- Editorial links only. If they offer guaranteed links on a set list of sites, those are paid placements. Walk away.
- Reporting tied to results. Clip counts aren't enough. Ask how they measure rankings, traffic and leads.
- An AI search plan. Ask which publications they'll target to get you mentioned in AI answers.
- SEO in the same room. PR works best when it's planned with your SEO and content, not off to the side.
Digital PR Questions We Hear Every Week
01
How long does digital PR take to show results?
First placements usually land within 30–60 days of a campaign launch. The SEO impact builds over 3–6 months as links add up, and a strong placement keeps working for years.
02
Can you guarantee placements on specific sites?
No, and be wary of anyone who does. Editors decide what they cover. We guarantee the work: strong stories, targeted pitching and honest reporting on what lands.
03
Do you buy links or use sponsored posts?
Never. Every link we report was earned editorially. Paid links can get a site penalized and do little for AI visibility.
04
Will digital PR work for a local or niche business?
Yes. Local outlets, trade publications and industry sites are often easier to earn and more relevant than national press. A law firm in Indianapolis gains more from the right local and legal coverage than a random national mention.
05
How does digital PR help us show up in ChatGPT and AI Overviews?
AI tools name brands that trusted sources mention. We target the publications each platform draws from, so your coverage turns into recommendations.
06
How do you measure success?
Placements, links and the authority of linking sites, plus what they lead to: keyword rankings, referral and organic traffic, AI mentions and leads.
07
Do you require a long-term contract?
No. We work month to month.
See How Much Authority You're Leaving on the Table
Get a free visibility analysis. We'll show you who links to you and your competitors, where you're mentioned (and where you're not) in Google and AI answers, and the stories that could close the gap.
Talk to a real person.
No pressure. No lock-in.