#1
in U.S. streaming watch time, for nearly three years
Your buyers are already on YouTube, on every screen they own, including the TV.
YouTube Ads That Do More
Than Rack Up Views.
We put your business in front of the right buyers on the world's most-watched video platform, then track every view back to the calls, leads and sales it brings in.
★ 5.0 from 35+ reviews19+ years in business90% client retention
★★★★★
★★★★★Your Buyers Are Watching YouTube.
Most Ads There Get Skipped.
YouTube is where people go to learn, compare and decide, on their phones and, more and more, on the living room TV. That makes it one of the best places to reach buyers before they ever search. It's also easy to waste money on.
200B+
YouTube Shorts views every day
Short vertical ads reach people who don't use TikTok or Reels at all.
86%
higher long-term return on ad spend than paid social
Video that builds trust keeps paying off after the campaign ends.
Views are easy to buy. Customers are the point.
Why businesses choose EverEffect for YouTube ads
YouTube Ads Run by People Who Track Results to the Dollar
Most agencies report views and call it a win. We've run paid media since 2007 for law firms, contractors, online stores and nonprofits, and we hold YouTube to the same standard as search: what did it bring in?
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Tracking before spend
Conversion, call and view-through tracking go in before we scale your budget, so we can show what YouTube adds.
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Creative and media under one roof
We write the script, coordinate the shoot through our video team, and run the campaign. No finger-pointing between agencies.
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You own everything
Your Google Ads account, channel, videos and audience lists stay in your name. If you ever leave, all of it stays with you.
The Right Format for Every Goal
We pick the mix based on what you need: more people knowing your name, more people considering you, or more people calling.
Skippable In-Stream Ads
Plays before or during videos and can be skipped after five seconds. You pay only when someone watches 30 seconds or clicks. Best for leads and sales.
Non-Skippable In-Stream Ads
Fifteen seconds or less, watched in full. Your whole message, guaranteed. Best for a launch, an offer or a new market.
Bumper Ads
Six seconds, low cost. A quick reminder that keeps your name in front of people who already saw a longer ad.
In-Feed Video Ads
A thumbnail and headline in YouTube search results and next to related videos, so people choose to watch. Best for consideration.
YouTube Shorts Ads
Full-screen vertical ads between Shorts, under 60 seconds and built for the phone. Best for mobile-first buyers.
Demand Gen Video Ads
Your video across YouTube, Shorts, Gmail and Google Discover in one campaign, with Google finding the people most likely to act.
Our YouTube Advertising Services
Six pieces, one campaign. The creative, the targeting and the tracking are planned together, so each one makes the others work harder.
Strategy & Audience Research
We learn who buys from you and what they watch, then map which formats and audiences reach them from first look to phone call.
Scripts & Creative Direction
Scripts that hook in the first five seconds, put your name and offer up front, and end with a clear next step.
Video Production & Editing
Our video team shoots and edits ad-ready cuts, or reworks footage you already have into 6-, 15- and 30-second versions and Shorts.
Targeting & Remarketing
Audiences built from what people search on Google, your customer lists and your website visitors, so ads reach buyers, not just viewers.
Bids, Budget & Placements
Bids set to your cost per lead goal, budget shifted to what's working, and placements that waste money or don't fit your brand blocked.
Creative Testing
We test hooks, offers and lengths against each other every month, keep the winners and retire the rest.
- Custom segments from Google searches
- Customer Match lists
- Website visitors
- Video viewers
- In-market audiences
- Life events
- Location & ZIP code
- Topics & placements
Need videos made or your channel set up? See Video Production & Channel Optimization →
From First Script to Steady Leads,
Step by Step
The first month gets the creative and tracking right. Every month after that, we test and scale what works.
01
Weeks 1–2
Audit + Plan
- Goals set with you
- Past campaigns, competitors' ads and your video reviewed
- Conversion and call tracking installed
- Audiences mapped
02
Weeks 2–4
Create + Build
- Scripts written
- Video shot or recut
- Campaigns built by format and audience
- Remarketing lists seeded
03
Months 2–3
Launch + Learn
- Budget ramped in stages
- Weekly checks on view rate, cost per view and leads
- Weak placements and audiences cut
04
Month 4+
Test + Scale
- Monthly creative tests
- Winning ads and audiences scaled
- New formats and audiences added
Reports That Connect Views to Revenue
You get a scorecard every week and a full report every month, in plain English: what you spent, who watched, and what it brought in.
Weekly scorecard
Spend, views, view rate, leads and cost per lead against your goals.
View-through results
Calls, forms and sales from people who watched and came back later.
Creative report
Which hooks, lengths and offers people watched longest, and which got skipped.
Brand lift
For larger budgets, Google studies show how much more people recall and search for you.
Know What You'll Pay
Before You Commit
Our pricing is published, so you can compare plans before you ever talk to us. Every plan includes the work, the tracking and the reporting.
No Setup Fees
You pay for the work, not onboarding.
Month-to-Month
Stay because it works, not because of a contract.
Plain-English Reports
See what you got for every dollar.
Client Results Measured in
Leads, Not Views
Real campaigns, real numbers. Here's what steady digital marketing did for clients like you.
Year 3 vs. Year 1
83%
More signed cases
312%
Contact growth
Year 3 vs. Year 1
221%
Revenue growth
411%
Contact growth
Year 4 vs. Year 1
1,640%
Revenue growth
104%
ROAS increase
Clients Stay Because the Numbers Hold Up
5.0
★★★★★
From 35+ reviews. 90% of clients stay with us year after year.
GoogleClutch
"I've had the pleasure of working with the EverEffect team for several years. They are fantastic."
"The EverEffect team gets to know your business and works with you to help you reach your goals. I highly recommend them."
YouTube Advertising:
What It Means for Your Business
What a business owner should know before hiring a YouTube ads agency.
What is YouTube advertising?
YouTube advertising runs video ads before, during and next to the videos people watch, and in YouTube search and Shorts. You buy the ads through Google Ads and target them by who people are, what they search for on Google, what they watch and whether they've visited your website. Unlike TV, you can aim at a single ZIP code and see exactly who watched and what they did next.
How much do YouTube ads cost?
You set the budget, so there's no minimum. With skippable ads, you pay only when someone watches 30 seconds (or the whole ad, if shorter) or clicks. What you pay per view depends on your audience, industry and how competitive your market is. Most local businesses should plan on enough spend to reach the same people several times a month, because one view rarely makes a sale. Your management fee is separate.
Do I need a big video budget?
No. Many of the best-performing ads are simple: a person on camera, a clear problem, your offer and a next step. Phone footage, customer testimonials and existing videos can often be recut into ad-ready versions. What matters most is the first five seconds: say who it's for and why they should keep watching before the skip button appears.
YouTube ads vs. Google search ads
The two work best together. People who see your YouTube ad are more likely to search your name later and click your search ad.
YouTube ads
- Reaches buyers
- Before they search
- You pay for
- Views and clicks
- Cost per person reached
- Lower
- Best for
- Building demand, remarketing
Google search ads
- Reaches buyers
- While they search
- You pay for
- Clicks
- Cost per person reached
- Higher
- Best for
- Capturing existing demand
How do you measure YouTube ads?
Views are the start, not the score. We track view rate (how many people watch instead of skipping), cost per view, and how long people watch. Then we track what matters: clicks, calls, forms and sales, including view-through conversions from people who watched, didn't click, and came back later. For larger budgets, Google's brand lift studies measure how much more people remember and search for you.
What to look for in a YouTube ads agency
- They talk about leads, not views. Ask how they'll show what YouTube brought in.
- They can make the creative. An agency that only buys media will blame your video when results lag.
- They test. Ask how often they test new hooks, lengths and offers.
- You own the account. Your Google Ads account, channel and videos should stay in your name.
- No lock-in. A good agency keeps you with results, not contracts.
YouTube Ad Questions
We Hear Every Week
01
Do I need professional video?
No. Simple, well-scripted videos often outperform polished ones. We can recut what you have or shoot new ads.
02
How long should a YouTube ad be?
6 seconds for reminders, 15 for awareness, 30 seconds to 2 minutes to explain an offer. We test several.
03
Can I target my local area?
Yes. City, ZIP code or a radius around your office, layered with who people are and what they've searched.
04
Do YouTube ads work for lead generation?
Yes. Skippable ads with a clear offer and remarketing to past viewers drive calls and forms.
05
How fast will we see results?
Views start day one. Most campaigns need 60–90 days of testing before cost per lead settles.
06
Who owns the ad account and videos?
You do. Account, channel, videos and audience lists stay in your name, always.
07
Do you require a long-term contract?
No. We work month-to-month.
Find Out What YouTube
Could Bring In
Get a free visibility analysis. We'll look at where your buyers are watching, review any YouTube ads you're running now, and show you what it would take to turn views into leads.
Talk to a real person.
No pressure. No lock-in.