Infographics represent a new way to look and process information.
Infographics, in their earliest form, were used in the 17th and 18th centuries as illustrations and graphs in books to further demonstrate important points as well as offer additional explanation from a visual perspective. Much like these first depictions, today’s infographics seek to add a visual twist on complex scenarios and make large amounts of data more appealing and engaging.
Unlike the simple graphs and line-drawn sketches of their predecessors, today’s infographics are bright, vibrant, and self-explanatory. Few things grab attention like an exceptional infographic that is well researched, easy-to-understand, and tastefully designed. Scholarly resources such as The Harvard Business Journal and Popular Science depend on infographics to reveal deeper insight into statistical data, while organizational websites such as the American Red Cross and the World Wildlife Federation may use infographics instead to tell a story, illustrate a need, or outline a procedure. Infographics are also often used in education and government resources as well to further clarify subject matter or explain a process.
Infographics Encourage Engagement
Whatever the topic, infographics can be used to clarify and enlighten an audience in addition to encouraging them to share with their peers. Social media platforms have become more and more crucial as part of a larger online marketing strategy and infographics play a key role in providing a medium for social engagement. Sites such as Pinterest and Visual.ly are teeming with infographics of different designs and subject matter, ranging from entertaining to educational.
Infographics represent a new way to look and process information. In conjunction with a content creation and social media strategy, we can create infographics that highlight key concepts, reiterate important points, or show new perspectives.