Your content sounds like everyone's
Generic posts written without your experts don't rank, get cited or convince anyone.
Pricing / Content Marketing & Digital Authority
Plans from $2,000 /mo · month-to-month
Content Marketing Pricing
Built So Buyers Trust
You Before They Call
Before anyone hires you, they read. Our content plans turn your team's expertise into the pages, guides, case studies and stories buyers find on Google, in AI answers and in the news, then show you which content brought in leads. Published pricing, no setup fees.
★ 5.0 from 35+ reviews19+ years in business90% client retention
How much does [service] cost in [city]?
Buyer guideExpert interviewUpdated [Month]
What [Service] Really Costs in [City], and What Drives the Price
YBBy [Owner Name], Your Business · 8 min read
Where buyers find it
GGoogle, page oneRanking
AIAI Overviews & ChatGPTCited
N[Local news site]Mentioned
[46]Leads from content pages
[18]Pages refreshed
[7]Media mentions
Illustrative
★★★★★
★★★★★More Blog Posts Won't Make
Buyers Trust You.
Anyone can publish 500 words a week, and now AI can do it in seconds. Buyers can tell. What earns the call is content that answers their real questions, sounds like your experts, shows proof, and gets mentioned outside your own website.
Nobody knows what it brings in
Posts go up, traffic goes up, and no one can say which page led to a lead.
Your best pages are going stale
Old prices, old stats and old advice quietly slide down the results.
No one else is talking about you
Without media mentions and links, search engines and AI have little reason to trust you.
This Is the Right Fit If…
Check two or more? Content marketing is likely the best way to earn trust before buyers ever call.
- Buyers research for days or weeks before they choose
- Your team knows more than your website shows
- You publish content but can't tie it to leads
- Competitors get quoted, cited and mentioned. You don't.
Three Plans.
One Goal: Content That Earns Trust and Leads.
Every plan starts with an audit of your content, your market and the questions buyers ask before they hire. Then we interview your experts and turn what they know into content that ranks, gets cited and helps close sales.
Focus
$2,000 /mo
For businesses that need a steady flow of expert content answering what buyers ask, plus fresh life for the pages they already have.
The content foundation
- Content audit, baseline & market/competitor research
- Buyer-question & editorial strategy
- Expert interviews & content briefs
- Commercial & educational content development
- Existing content refresh & repurposing
- Monthly content performance reporting
Growth
$3,800 /mo
For businesses ready to show proof, share their story and get content seen beyond their own website.
Everything in Focus, plus:
- Case studies & sales-support content
- Business news & community story development
- Targeted media outreach & content distribution
Scale
$6,400 /mo
For businesses that want to be the go-to source in their market, with original research and ongoing digital PR.
Everything in Growth, plus:
- Original research & insight content
- Recurring digital PR campaigns
- Coordinated content & media planning
Every planNo setup feesMonth-to-month termsA dedicated content strategistBuilt from your expertsYou own everything we createPlain-English monthly report
Content volume, interviews and outreach are set in your proposal based on your topics and goals. We'd rather publish fewer pieces that win than more that don't. Need research and PR? Ask about Scale →
What You're Paying For,
In Plain English
No mystery line items. Here's what each piece of work is, why it matters, and which plans include it.
Content audit, baseline & research
What you've published, what's working, what competitors rank and get cited for.
Why it matters: every report measures against day one.
Buyer-question & editorial strategy
The questions buyers ask before they hire, mapped to a monthly content plan.
Why it matters: you write what buyers search, not what's easy.
Expert interviews & content briefs
Short interviews with your team, turned into detailed briefs for each piece.
Why it matters: real expertise is what AI can't copy.
Commercial & educational content
Service pages, cost guides, comparisons and how-to articles written for buyers.
Why it matters: one piece can rank, get cited and sell.
Content refresh & repurposing
Old pages updated and rebuilt; new pieces turned into emails, posts and scripts.
Why it matters: often the fastest win you already own.
Content performance reporting
Rankings, AI mentions and leads by page, in a plain-English monthly review.
Why it matters: you see which content pays off.
Case studies & sales-support content
Customer stories and one-pagers your sales team can send.
Why it matters: proof closes deals that claims can't.
Business news & community stories
Milestones, hires, projects and community work, written to be shared and picked up.
Why it matters: local news is a trust signal.
Media outreach & distribution
Your best content pitched to relevant outlets, newsletters and partners.
Why it matters: content no one sees can't build trust.
Original research & insight content
Surveys, data studies and reports with numbers only you can publish.
Why it matters: others cite you instead of the other way around.
Recurring digital PR campaigns
Ongoing campaigns that earn coverage, links and mentions from trusted sites.
Why it matters: authority that search and AI both reward.
Coordinated content & media planning
One calendar for content, research and PR, timed to your seasons and launches.
Why it matters: every piece pushes the same story.
F Focus G Growth S Scale Green = included
The Content We Create,
and the Job Each One Does
Content marketing isn't just blog posts. Each format has a job in getting a buyer from first question to signed agreement.
Service & commercial pages
The pages buyers land on when they're ready to compare and choose.
Job: turn ready buyers into calls
Buyer guides & answers
Cost guides, comparisons and how-tos built from what buyers ask.
Job: get found and cited early
Refreshed & repurposed content
Old pages rebuilt; new pieces turned into emails, posts and video scripts.
Job: get more from what you own
Case studies
The problem, the work and the result, told with your customer.
Job: prove it before the sales call
News & community stories
Milestones, projects and community work, shared with local media.
Job: earn mentions and local trust
Original research
Data and survey reports reporters and AI tools quote.
Job: become the source others cite
Your Expertise. Our Writers.
The best content comes from the people who do the work. We do the heavy lifting: a short interview with you or your team, and we handle the research, writing, editing and publishing. You review before anything goes live.
- 1
Interview
A short call with your expert, about [30] minutes
- 2
Brief & draft
Researched, written and edited by our team
- 3
Your review
You approve every piece before it's published
- 4
Publish & share
Live on your site, repurposed and distributed
Not Sure Which Plan?
Start Here.
You need consistent, expert content that answers buyer questions and fixes the pages you already have
FocusYou also want case studies, local news stories and content pitched to outlets beyond your website
GrowthYou want to be the source others quote, with original research and ongoing digital PR
Scale| Compare plans | Focus$2,000 | Growth$3,800 | Scale$6,400 |
|---|---|---|---|
| Best for | Expert content foundation | Proof + outreach | Research + digital PR |
| Audit, baseline & research | |||
| Buyer-question & editorial strategy | |||
| Expert interviews & briefs | |||
| Commercial & educational content | |||
| Content refresh & repurposing | |||
| Monthly performance reporting | |||
| Case studies & sales support | — | ||
| News & community stories | — | ||
| Media outreach & distribution | — | ||
| Original research & insights | — | — | |
| Recurring digital PR campaigns | — | — | |
| Coordinated content & media plan | — | — | |
| Content volume | Set in proposal | Set in proposal | Set in proposal |
What Happens
After You Sign Up
Content builds over time, so the first month is about picking the right questions and fixing what you already have. Quick wins first, compounding results after.
- 1
Weeks 1–2
Audit & questions
Existing content, competitors and buyer questions reviewed. Baseline set for rankings, AI mentions and leads.
- 2
Weeks 3–4
Interviews & first pieces
Editorial plan approved, first expert interviews done, quick-win refreshes and first new pieces live.
- 3
Months 2–3
Publish & distribute
Steady publishing and repurposing. Case studies, news stories and outreach on Growth and Scale.
- 4
Month 4+
Compound & expand
Double down on topics bringing leads, refresh what slips, and add research and PR where it pays.
Refreshed pages often move within [4–8] weeks. New content usually builds rankings and AI mentions over [3–6] months, and keeps working long after.
We Report on Leads and Trust.
Not Word Counts.
Posts published and pageviews are activity. You want to know which content brought in buyers. Every report connects the two.
What most content reports show
- ×Number of posts published
- ×Word counts
- ×Pageviews and time on page
- ×Keyword rankings, alone
- ×Social shares
- ×A content calendar
What EverEffect reports
- Leads and calls from content pages
- Pages buyers read before they converted
- Rankings and AI mentions for buyer questions
- Media mentions and links earned
- Refreshed pages and what they recovered
- A plain-English monthly review and next steps
Google SearchAI OverviewsChatGPTPerplexity+ Media & industry outlets on Growth and Scale
Your content, your rights. Everything we write, design or research for you is yours to keep and use, on your website and anywhere else, even if you leave.
Know What You'll Pay Before You Commit
Our pricing is published, so you can compare plans before you ever talk to us. Every plan includes the strategy, the writing, the editing and the reporting.
No Setup Fees
You pay for the work, not onboarding.
Month-to-Month
Stay because it works.
You Own It All
Every piece is yours to keep.
What Decides Which Plan You Need
-
How complex your buyer's decision is
Big, considered purchases need deeper guides and more proof.
-
How many services and markets you cover
Each needs its own pages, questions and stories.
-
What you already have
A strong library to refresh can move faster than starting from zero.
-
Whether you need to be seen beyond your site
Outreach, research and PR earn the outside mentions.
Content feeds everything else. Pair it with SEO Organic Search Growth to rank it, or AI Search Visibility & Authority to get it cited in AI answers. See all pricing →
Content Plan vs. the Alternatives
| EverEffect content plan | In-house content hire | Freelancers or AI tools | |
|---|---|---|---|
| How you pay | Flat monthly fee, month-to-month | Salary, benefits and tools | Per piece, plus your time managing it |
| Strategy | Buyer-question plan built in | Depends on one person | Usually up to you |
| Expert input | We interview your team | Yes, if they have time | Rarely; often generic |
| Distribution & PR | Included on Growth and Scale | Separate skill set | Not included |
| Reporting | Leads, rankings and AI mentions by page | Varies | None |
Clients Stay
Because the Work Keeps Paying Off
5.0
★★★★★
From 35+ reviews. 90% of clients stay with us year after year.
GoogleClutch
"The people at EverEffect are amazing."
"After just one session with them, I have seen results. Multiple new clients have found me through Google, which has never happened in the past. If you own a business and aren't getting online traction, call them right now."
Content Marketing Pricing Questions We Hear Every Week
01
How much does content marketing cost?
Our plans run $2,000 to $6,400 a month, depending on topics, markets, and whether you need case studies, outreach, research and PR.
02
How many pieces do I get each month?
Volume is set in your proposal. Deep guides and research take longer than short updates, so we plan for impact, not a word count.
03
How much of my time will it take?
About [30] minutes per expert interview, plus reviewing drafts. We handle the rest.
04
Do you use AI to write content?
Every piece starts from your experts and is written, edited and fact-checked by our team.
05
Who owns the content?
You do. Everything we create for you is yours to keep and use, even if you leave.
06
Can you update content we already have?
Yes. Every plan includes refreshing and repurposing existing pages, often the fastest win.
07
What's the difference between content and digital PR?
Content lives on your site. Digital PR earns mentions and links on other sites. Growth adds outreach; Scale adds recurring PR.
08
Do you guarantee media coverage?
No one honest can. We pitch outlets that fit your story and report every placement we earn.
09
How long until we see results?
Refreshed pages often move in [4–8] weeks. New content builds over [3–6] months, then keeps working.
10
Are there setup fees or long-term contracts?
No. There are no setup fees, and every plan is month-to-month.
See What Your Buyers Are Asking
Before They Call
Get a free visibility analysis. We'll show you the questions buyers ask in your market, where competitors get found and cited, which of your pages to fix first, and which plan fits.
Talk to a real person.
No pressure. No lock-in.