Paid YouTube Advertising Management Services
Paid YouTube Advertising has unparalleled reach to your customer
Overall YouTube Facts (based on Zippia):
- 2.51 billion monthly active users.
- 500 hours of video are uploaded to YouTube every minute.
- 5 billion videos are watched on YouTube every day.
- YouTube watch time tops 250 million hours every day.
YouTube vs. Cable/TV Facts:
- YouTube reaches more people 18-34 than any TV network (source).
- Paid YouTube mobile advertising is 84% more likely to receive viewers’ attention than TV advertising (source).
Important research about YouTube. Source: www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/youtube-mobile-advertising-statistics/
Over the last decade, YouTube Advertising campaigns have become a popular marketing tool, supplementing Google Ads. It’s critical to follow effective strategies to avoid budget waste when optimizing for both Google and YouTube.
How Does Paid YouTube Advertising Work?
YouTube advertising is a serious money-maker. It lets content creators make some cash and guarantees that viewers get ads that match their interests. It’s a total win-win for both creators and advertisers.
It may seem like content creators have it easy – make videos, get paid – right? Well, not exactly. There’s much more to the story than that. You can’t just upload a video and call yourself a content creator. If you’re looking to make money in this field, you need to do your homework.
While understanding how to make wonderful videos for YouTube is not the point of what we are talking about. It’s fun (and incredible) to see what others are doing. They are making serious cash.
Who are the Top 10 richest YouTubers
Top 10 richest YouTubers (data from New Vision Theatres):
- Jimmy Donaldson AKA MrBeast (Estimated Net Worth: $54 Million)
- Jake Paul (Estimated Net Worth: $45 Million)
- Mark Edward Fischbach AKA Markiplier (Estimated Net Worth: $38 Million)
- Pewdipie AKA Felix Arvid Ulf Kjellberg (Estimated Net Worth: $35 Million)
- Nathan Graham AKA Unspeakable (Estimated Net Worth: $28.5 Million)
- Anastasia Sergeyevna Radzinskaya AKA Like Nastya (Estimated Net Worth: $28 Million)
- Ryan Kaji AKA Ryan’s World (Estimated Net Worth: $27 Million)
- Dude Perfect (Estimated Net Worth: $20 Million)
- Logan Paul (Estimated Net Worth: $18 Million)
- Preston Arsement (Estimated Net Worth: $16 Million)
What Are The Benefits of Paid YouTube Advertising?
More stats about YouTube:
- 90% of consumers discover new brands or products through YouTube.
- 70% of YouTube viewers have bought a brand after seeing it on YouTube.
- 68% of YouTube users watched videos on the site to help make a purchase decision.
Most important shopping needs. Source: www.notta.ai/en/blog/youtube-statistics
There’s no denying it, the numbers speak for themselves. If you’re a brand or business looking to advertise your products and services and capture leads, there’s no better time than now to leverage the power of YouTube.
Advertising on YouTube provides many benefits: from precise targeting and customization to excellent measurability and affordability. However, the most crucial benefit, which cannot be ignored, is its unparalleled reach to your customer.
As previously noted, YouTube has over 2.51 billion monthly active users, and a staggering 5 billion videos are watched every day. YouTube offers an incredible opportunity to expand your reach and showcase your ads to people who might be interested in your business.
How Do Paid YouTube Ads Work?
YouTube is the second largest search engine in the world, only outranked by its parent company, Google. But did you know that YouTube ads are 84% more effective than TV ads? That’s right! With the instant and clickable nature of the internet, the possibilities are endless.
Every month, over 2 billion people – a quarter of the world’s population – dive into the world of YouTube, watching an unbelievable 5 billion videos. That’s every month, folks!
Did you know that YouTube’s algorithm is so effective that 70% of the content users watch is actually recommended by YouTube itself? Incredible, right?
Bottom line — If your ads are good and you target the right people, you’re going to be seen.
Official YouTube’s website, which can help you set up YouTube Ads. Source: www.youtube.com/intl/en_us/ads/how-it-works/set-up-a-campaign/
How Much Do Agencies Charge For YouTube Ads?
Determining the cost of YouTube advertising is not straightforward, since it depends on various factors These can include:
- Defining the goals for your YouTube advertising campaign
- There will be upfront costs tied to video ads
- Considering the type of YouTube ad that you will be running
- The kind of audience you aim for can affect your advertising costs. The more desirable the audience, the more valuable they can be.
- Your daily YouTube advertising budget
As much as we’d love to share the precise YouTube pricing for ads, it varies widely from our experiences. But no worries, we’ve got some rough averages from our experiences that you’ll find useful.
- YouTube cost per view (CPV) can range from $0.010 to $0.030. That’s $10 to $30 per 1,000 views, and it takes an average of $2,000 to reach 100,000 views.
- A good medium for cost-per-thousand-impressions (CPM) is $2.
Actual YouTube pricing would differ from business to business, even campaign to campaign.
How to Create a Successful Paid YouTube Advertising Strategy?
Looking to advertise on YouTube and ready to up your YouTube Ad game? Below are the seven steps we follow for launching a successful advertising strategy on YouTube.
#1 – Specify the type of campaign you want to execute.
For a successful YouTube advertising campaign, defining your goals is critical. Without the end goal in mind, there’s no clear path to victory. So, first, decide what kind of campaign is right for your business. Then, build your goal for the ad campaign around that.
Understanding the purpose of your campaign is paramount to increasing leads, sign-ups, or sales. Once you identify the desired outcome, choosing an ad format that aligns with the goal can make all the difference.
#2 – Use a diverse range of ad types to keep your strategy fresh.
Boost the success of your YouTube advertising by using a range of ad types. Explore different ad formats to discover what suits your business best. Dabbling in various ad types provides the opportunity to gauge engagement levels and choose what works best for your business.
Ads come in different lengths and formats- from short bumper ads to longer, skippable ones. For your campaign to succeed, you must select the right ad type carefully. For instance, running skippable ads may help attract more traffic to your site, compared to shorter bumper ads that only last six seconds. So, get creative while picking the perfect ad.
To keep your YouTube ad strategy fresh and drive optimal campaign results, it’s worth experimenting with diverse ad types.
#3 – Understanding your target audience is crucial.
To ensure the success of your YouTube advertising strategy, it is crucial to have a clear understanding of your target audience. Establishing your target audience will allow you to deliver your ads to the right people at the right time.
Look at your typical customer and define common characteristics like:
- Age
- Gender
- Occupation
- Interests
- Hobbies
- Buying habits
- And more
Learning this information will allow you to craft ads that fully engage your audience. Additionally, by leveraging YouTube’s ad targeting capabilities, you can reach the users most similar to your target market, which will generate more leads and improve overall engagement for your business.
#4 – Capture your audience’s attention right off the bat.
An all-too-common mistake in creating YouTube ads is saving the most interesting content for later, usually about 10 seconds into the ad when the viewer is already starting to lose interest. If you’re running a skippable ad, this can be a death sentence. Don’t let your audience get away by waiting too long to get to the point.
Engage your viewers or they will skip your ad after five seconds. Even a non-skippable ad can be ignored if it doesn’t grab attention right away. To combat this behavior, create attention-grabbing ads that hook your audience from the start.
The key to holding your audience’s attention is to open with an exciting hook or an engaging question. Start with a bang and you’ll keep them hooked throughout your entire ad, like this great example that will instantly grab your audience’s attention.
#5 – Utilize an emotional story to increase appeal.
When crafting a YouTube ad, it’s important to appeal to your audience’s interests. A hook that grabs their attention is crucial, but it’s also important to tell a story or create an emotional connection. So, don’t be afraid to tap into different emotions when creating your video.
#6 – Use a compelling call-to-action (CTA) that prompts users to click.
No matter the ads you run, your audience needs a call-to-action (CTA) that drives them to engage. It’s crucial because it propels your audience forward. We all want our audience to take action, so make sure you have a strong CTA that motivates them to take the next step.
CTA clarity is key to clicks. So, let’s say your campaign’s goal is to get people to sign up for your email list. Using “Sign Up” instead of “Click Here” as your CTA will boost clicks. The right CTA choice can help you generate more clicks on your YouTube ads. Keep your audience engaged!
Example of YouTube success stories. Source: www.youtube.com/intl/en_us/ads/resources/success-stories/
#7 – Determine the metrics that matter most and monitor them closely.
To develop an effective YouTube advertising strategy, it’s imperative to track the right metrics to gauge your campaign’s performance. Without monitoring, determining its success will be difficult. On YouTube, you can track a range of metrics, such as:
- Watch time
- View duration
- Number of views
- Audience retention
- Conversions
Which YouTube Advertising Services You Should Pick?
Selecting the right YouTube advertising services can be a crucial step for any brand looking to enhance its digital footprint.
YouTube Marketing Strategy Development
Top YouTube marketing agencies start with a solid YouTube marketing strategy. This involves understanding the brand’s objectives, target audience, and content type to create tailored YouTube marketing campaigns. Agencies offering YouTube marketing services often integrate search engine optimization (SEO) to enhance video discoverability and employ analytics tools like Google Analytics 4 to monitor performance and refine strategies.
Video Content Creation
High-quality video SEO content is the cornerstone of effective YouTube advertising. A leading YouTube marketing agency will have capabilities in content creation and video creation, focusing on producing engaging, relevant, and informative video content. Whether it’s how-to videos, social engagement videos, or videos promoting current video trends, the content should be designed to build brand awareness and foster viewer engagement.
Influencer Marketing
YouTube influencer marketing involves collaborating with YouTube personalities to reach larger or more targeted audiences. Marketing agencies with expertise in influencer marketing can leverage these relationships to amplify your content’s reach, credibility, and appeal, which is crucial for successful ad campaigns on YouTube.
Video Optimization and SEO
Effective YouTube SEO practices are essential for ensuring your videos are visible in YouTube search results and recommended video feeds. A YouTube marketing agency should offer in-depth services in video optimization, including keyword research, tags, engaging descriptions, and custom thumbnails to improve search engine visibility and viewer engagement.
Paid Media and YouTube Ad Campaigns
Investing in YouTube ad campaigns can significantly increase visibility and drive conversions. A skilled YouTube advertising agency will know how to manage ad spend efficiently, targeting the right demographics with optimized video advertising content. Understanding the nuances of different ad formats—like skippable and non-skippable ads, bumper ads, and overlay ads—is vital for maximizing campaign effectiveness.
Comprehensive Digital Marketing
A comprehensive digital marketing agency will integrate YouTube marketing services with broader digital marketing efforts. This includes social media marketing, search engine marketing, web development, web design, and reputation management. The goal is to create a synergistic approach that amplifies all digital touchpoints.
How to Choose a YouTube Ads Agency?
Choosing the right YouTube ads agency can significantly enhance your digital marketing efforts.
Key Considerations in Selecting a YouTube Ads Agency:
- Expertise in YouTube Strategies – Verify that the agency has a robust understanding of YouTube strategies; look for past YouTube campaigns that have succeeded in reaching targeted audiences;
- Experience with Video Marketing Agencies – Ensure the agency is recognized as a video marketing agency with substantial experience in managing YouTube ad campaigns;
- Offer YouTube Advertising Services – Confirm that they offer YouTube advertising services specifically, as Google owns YouTube, necessitating specific knowledge and techniques for effective campaigns;
- Proven Track Record in Paid Advertising – Investigate their history with paid advertising, especially paid ad campaigns on YouTube, which requires a distinct approach compared to other social media platforms;
- Capability for In-Depth Analytics – Determine their ability to provide in-depth analytics for YouTube videos, which is crucial for measuring the success of YouTube ad campaigns and adjusting strategies;
- Digital Marketing Experts – Check that the agency employs digital marketing experts who are current with online marketing trends and can integrate YouTube strategy into broader digital growth initiatives;
- Quality of YouTube Content – Evaluate the quality of content the agency has produced; effective YouTube content is pivotal in engaging viewers and promoting videos;
- Social Media Management – Confirm their expertise in social media management, particularly how they integrate YouTube with other platforms for comprehensive social media advertising;
- Influencer Marketing Capabilities – Look for their experience with influencer marketing factory tactics, which can amplify the reach of YouTube videos and enhance YouTube strategy effectiveness;
- Growth and Adaptability – Assess how well the agency has adapted to the evolving landscape of digital marketing, particularly within video marketing services and content marketing strategies;
- Service Diversity – Consider whether the agency also provides services across various aspects of internet marketing, ensuring a well-rounded approach to promoting your YouTube channel;
- Customer Testimonials and Case Studies – Request case studies or testimonials that demonstrate their efficiency as a YouTube ad agency, focusing on YouTube campaigns and the ability to promote videos effectively.
Testimonials from our customers. Source: www.evereffect.com
By focusing on these elements, you can select a YouTube ads agency that will not only understand the technicalities of video marketing but also contribute significantly to your overall digital marketing goals, ensuring sustainable growth and enhanced online presence.
Why Do You Need to Work With YouTube Video Marketing Company?
Engaging a YouTube video marketing company can significantly enhance your online presence and maximize the impact of your marketing efforts. Here’s a detailed exploration of why it is beneficial to work with such professionals, particularly in the context of a YouTube ad campaign.
Expertise in YouTube Advertising
YouTube advertising experts bring a wealth of knowledge and experience that can be pivotal in crafting effective ad campaigns. These experts understand the nuances of video marketing on YouTube, including optimal video lengths, effective storytelling techniques, and the use of persuasive calls to action. Their expertise ensures that your content resonates with your target audience while also adhering to YouTube’s best practices and advertising guidelines.
Specialized Skills of a Digital Growth Agency
A digital growth agency focuses on the bigger picture of your brand’s online presence, not just on YouTube but across all digital platforms. This type of agency helps integrate your YouTube strategy with other digital marketing efforts, such as SEO, social media marketing, and email marketing. Their holistic approach ensures consistent messaging and brand alignment, which are crucial for building trust and authority with your audience.
Strategic Planning and Execution
An internet marketing agency excels in creating a strategic plan that aligns with your business goals. They conduct thorough market research, audience analysis, and competitor benchmarking to tailor a strategy that maximizes digital reach and impact. When it comes to a YouTube ad campaign, this means selecting the right types of ads—whether skippable video ads, non-skippable video ads, or bumper ads—and targeting them effectively to capture the right demographic.
Continuous Optimization and Results Analysis
YouTube advertising experts continuously monitor the performance of your campaigns. They use advanced analytics tools to track viewer engagement, click-through rates, and conversion rates. This data is crucial for understanding what works and what doesn’t, allowing for real-time adjustments to optimize campaign performance. Regular reporting and analysis ensure that your investments are yielding the best possible returns.
Keeping Up with Industry Changes
YouTube’s platform and its user policies are continually evolving. Working with a YouTube video marketing company ensures that you are always ahead of the latest trends and changes. These experts keep track of new features, algorithm updates, and shifting user behaviors, integrating this knowledge into your campaigns. This proactive approach can prevent potential disruptions and leverage new opportunities as they arise.
The Best Alternatives to YouTube Advertising Services
It’s important to explore various options that differ from traditional YouTube ads to enhance your understanding of the alternatives to YouTube advertising services.
- Social Media Marketing – Emphasizes promoting video content across various social platforms beyond YouTube, such as Facebook, Instagram, and Twitter. This approach includes creating social engagement videos and leveraging tools like social media management to maintain consistency in messaging and engagement;
- Search Engine Optimization (SEO) – Optimizes video content for visibility in search results across all major search engines, not just on YouTube, which is the second-largest search engine. This involves using targeted keywords, video optimization techniques, and in-depth analytics to enhance discoverability;
- Google Ads – Utilizes the broader network of Google advertising beyond YouTube to reach target audiences. This includes the use of display and video ads across Google’s extensive network, integrating Google Analytics to track and refine campaign performance;
- Content Marketing – Focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. This strategy goes beyond YouTube to include blogs, ebooks, white papers, and how-to videos, contributing to building brand awareness and establishing thought leadership;
- Influencer Marketing – Collaborates with influencers not only on YouTube, but also on other platforms where influencers can promote videos. This tactic leverages the reputation and reach of established personalities to drive engagement and trust, utilizing platforms like the Influencer Marketing Factory for strategic partnerships;
- Video Marketing Agency Services – Engages comprehensive digital marketing agencies that offer YouTube advertising services as part of a broader video marketing strategy. These agencies provide end-to-end services from video creation, promotion, to video analytics, tailored to enhance the effectiveness of video ad campaigns;
- Paid Media and Paid Advertising Campaigns – Focuses on comprehensive strategies that encompass not only ad spend on YouTube but also other platforms and media buying opportunities. This includes PPC campaigns, banner ads, and more, managed by digital marketing experts to optimize reach and conversion;
- Email Marketing – Integrates video content into email campaigns, promoting videos directly to the target audience’s inbox. This approach can be particularly effective for B2B marketing, where direct engagement through professional communication channels is essential;
- Web Development and Web Design – Enhances the user experience by embedding YouTube videos into well-designed websites, ensuring that video content is part of the user journey on corporate or brand websites. This involves collaboration between internet marketing agencies and web development teams to ensure seamless integration.
Each of these strategies not only diversifies the marketing approach but also targets different segments of the audience effectively, supporting a robust digital growth strategy for businesses looking to expand their reach beyond YouTube.
Work with EverEffect on your YouTube Advertising Strategy
At EverEffect, we’re experts in creating strategy and managing YouTube ads that deliver results. In the past five years, we’ve driven over a million dollars in sales for our clients. And now, we’re here to help you create a strategy and ads that will attract more leads and increase your revenue.
Are you ready to craft your winning YouTube ad strategy? Contact us online or give us a call today at 888-506-2183, and one of our savvy strategists will walk you through our YouTube advertising services!