We begin with fully understanding your business goals and aligning our entire keyword research process around meeting your objectives.

The EverEffect Search Engine Optimization (SEO) Approach is holistic when it comes to On-Site SEO.  This means it’s our job to optimize your entire website for SEO.  There are many factors that go into a properly optimized website for SEO. When all factors have been incorporated and new content is added on a regular basis; you will have a fine tuned machine of a website that that is geared to rank well within the search engines.

In The Beginning…There was Keyword Research

Before we can start optimizing the pages on your website, we need to know what target keywords we should incorporate.   Everything starts with proper keyword research.  We begin with fully understanding your business goals and aligning our entire keyword research process around meeting your objectives.

SEO On-Page Optimization Factors

On page SEO refers to optimization of various page elements like browser titles, meta descriptions, page headers, content structure, internal linking, and many more to make your website as search engine friendly as possible.   Below are some of the important On Page SEO factors we will focus on.

  • Title Optimization- Title tag is the first and foremost thing for your web page to be listed in Search Engine results. This tag tells the search engines what your page is about.  You must ensure that every page has its own browser title.  The length of the tag should not exceed 70 characters including spaces if anything longer than that search engines cuts part of your title and replaced with dots.
  • Meta Description Optimization - Meta descriptions are in the head section of the web page and appear with in the search results right under the main link.  They are not a factor in how a page ranks on a keyword, but they are important.   The text is the first thing your potential customer read before entering your website.  Meta description should be unique for each page in your website, containing phrases relevant to your page content.
  • Content Optimization - Content is king in SEO and unique, target keyword rich content is the most important factor to move your site to the top of the search results. If you add content on a regular basis search engine visits your website more frequently.
  • Internal Link Structure - Internal Link Structure is an important and complex part of On Site Optimization. Linking certain important page from home page and some other popular pages on your website gives a lot of quality links to your website.

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