Increasing your return on ad spend (ROAS) while decreasing your costs

 

Professional PPC Management Company Services

Increasing your PPC return on ad spend (ROAS) while decreasing your costs

When you work with EverEffect, you get more than just your average paid search agency. We don’t believe in using a ton of industry jargon to overwhelm you and trick you into thinking we are the best—we give it to you straight and are clear about what PPC Management is and what we do right from the start so you can see for yourself that we mean business and are the best choice to help your business succeed. 

google premier partner
premier google ads partner

Why is EverEffect One of the Best PPC Management Services Agencies in the Country?

  • We allow you to set your own performance goals and we work relentlessly to obtain them.
  • While some of our competitors have a set maximum number of hours they will work on your account each month, our PPC Management Experts will spend as much time on your account as it takes to make you successful.
  • We utilize both our PPC and Web Analytic Professionals to ensure our clients’ success.
  • The PPC Ad Account always remains yours as well as all of the changes we perform on your behalf.

What are PPC Services and Why Do You Need Them? 

PPC, which stands for Pay Per Click, is a digital advertising model where you pay a provider, such as Google, to promote your ads to your target audience. And, as the name implies, each time one of your targeted customers clicks on your ad, you pay a fee that goes to the provider for the service they provided by helping you attract customers. 

This newer method of advertising is ideal because instead of continuously paying for an ad to run, you only pay when it works—when someone clicks. This, in and of itself, proves that targeted PPC ads work and are more efficient. Instead of annoying ads popping up all over the place where they are irrelevant to the customer and interrupt their browsing, targeted PPC ads only show up for a specific customer and when that customer specifically needs the thing that is being advertised to them. Thus PPC ads are more likely to get clicks. 

But don’t take our word for it. Just look at some of the most recent stats regarding PPC advertising from the past few years:

  • PPC advertisements have a 200% ROI
  • PPC generates twice as much traffic compared to only using SEO
  • PPC ads can help increase brand awareness by up to 80%
  • 65% of targeted consumers click on PPC ads versus other kinds of advertising
  • Paid advertising returns $2 for every $1 spent
  • Traffic from PPC yields 50% more conversions than organic advertising

CLIENT PPC RESULT

Tulsa Chain Rigging Superstore
Services: PPC Management Services

6733

+297% Revenue Growth
Year 4 vs. Year 1

+43% Annual Revenue Growth
2019 vs. 2022

+146% ROAS Increase
+37% Avg Annual Improvement

Online competition consisted of three similar companies and two big name e-commerce sites selling the same products. All competitors were outperforming Tulsa Chain across critical KPIs despite being poorly optimized, something that plagued them as well.

Annual Revenue growth of 66% was achieved for 2019 vs. 2018. The average annual Revenue Growth over the last four years has been 43%. ROAS has improved an average of 37% per year.

What are PPC Services and Why Do You Need Them? 

PPC, which stands for Pay Per Click, is a digital advertising model where you pay a provider, such as Google, to promote your ads to your target audience. And, as the name implies, each time one of your targeted customers clicks on your ad, you pay a fee that goes to the provider for the service they provided by helping you attract customers. 

This newer method of advertising is ideal because instead of continuously paying for an ad to run, you only pay when it works—when someone clicks. This, in and of itself, proves that targeted PPC ads work and are more efficient. Instead of annoying ads popping up all over the place where they are irrelevant to the customer and interrupt their browsing, targeted PPC ads only show up for a specific customer and when that customer specifically needs the thing that is being advertised to them. Thus PPC ads are more likely to get clicks. 

But don’t take our word for it. Just look at some of the most recent stats regarding PPC advertising from the past few years:

  • PPC advertisements have a 200% ROI
  • PPC generates twice as much traffic compared to only using SEO
  • PPC ads can help increase brand awareness by up to 80%
  • 65% of targeted consumers click on PPC ads versus other kinds of advertising
  • Paid advertising returns $2 for every $1 spent
  • Traffic from PPC yields 50% more conversions than organic advertising

Why Great PPC Management Services Matters?

All business decisions, especially those that cost money, are a risk—there is no reason to deny this fact. So it’s understandable that you would want to know the full benefits of using PPC beyond statistics to justify spending your time and money on it. There are countless benefits to using PPC advertising including:

Paid search is more cost-efficient.

A common misunderstanding regarding PPC advertising is that it costs more money because you pay every time a customer clicks, but this reasoning is untrue. While you do pay each time your target ad gets clicked, you will ultimately spend less money this way than you would pay to continuously run organic ads in places where your target audience might not even see them. Furthermore, PPC ads yield higher returns, which more than makeup for the money you spend on them in the first place. 

Paid search the fastest way to start receiving clicks and driving traffic to your website.

It takes minimal time and effort to set up an ad account and create PPC ads. And once your ads go live, you can start appearing in front of targeted customers and get clicks very quickly. Much quicker in comparison to other methods of driving traffic, such as SEO. 

While SEO is still an essential part of any company’s marketing and growth strategy, it takes a lot longer for SEO results to become apparent. It also takes much longer to create SEO content than it does a PPC ad. Thus, paid advertising can help you start driving traffic right away while you are waiting for returns on your SEO efforts. 

Paid search easier to track and measure results.

One of the hardest parts of certain digital marketing strategies is the inability to show clients the fruits of their labor right away. Or in other words, it’s not always easy with certain marketing methods to test and track your efforts to show that it is working. PPC advertising, however, is easy to test, track, and measure. 

All major platforms that offer PPC services, such as Google or Bing, allow you to track your ad metrics. You can track and measure conversions, lead values, and ROI. Having access to this data so quickly can then allow you to continuously make adjustments and refine your ad campaign to improve its performance over time. 

Paid search offers you full control.

The nice thing about PPC advertising is that it offers you more control over when your ads run and how much you pay. PPC advertising offers several features that allow you to run your ads in whatever way works best for your company. 

For example, you can set keywords and placements for better targeting. You can choose the time of day and the day of the week your ads run. You can turn ads on and off whenever you choose. And you can set your budget for how much you spend each day or how much you pay per click. 

How Does the EverEffect PPC Management Services Process Work?

Our PPC service process is centered around our core philosophy: if we aren’t increasing your traffic and boosting your sales, we need to work harder. Our confidence comes from our advanced knowledge of internet marketing and pay-per-click advertising, which allows us to focus on increasing your return on ad spend (ROAS) while decreasing your costs.

How do we go about doing this? First, we evaluate how you make money; then, we optimize your PPC account to focus on those areas. If we manage your PPC account, 90% of your PPC budget will be focused on what we know is working, while 10% will focus on finding new areas to grow your business. This balance allows us not only to hit your goals but helps you continually grow.

What’s Included in the EverEffect Paid Search Agency Services?

EverEffect’s PPC advertising is cost-efficient and proven to generate leads, increase ROI, and boost sales. When you work with us, you get:

Paid Search Competitor Analysis & Keyword Research

Conducting a paid search competitor analysis and keyword research is essential for driving success in your online advertising efforts. By gaining insights into your industry, local competitors, and top search terms with their respective monthly search volumes, you can develop a targeted ad strategy that maximizes your potential for increasing traffic and conversions in your market.

At EverEffect, we understand the significance of thorough market analysis in optimizing your paid search campaigns. By delving into the strategies and performance of your competitors’ paid ad campaigns, we uncover valuable insights that can shape your approach and give you a competitive edge.

Through comprehensive keyword research, we identify the most relevant and lucrative search terms that your target audience uses. By understanding their search behavior, we can optimize your ad campaigns to precisely target those keywords that have high search volumes and are likely to convert.

Furthermore, by analyzing your local competitors, we gain a deeper understanding of their tactics, strengths, and weaknesses. This knowledge allows us to position your brand strategically and differentiate yourself from the competition. Armed with this information, we can tailor your ad messaging and design compelling offers that resonate with your target audience.

Our goal is to help you increase both traffic and conversions. By leveraging the insights obtained from the competitor analysis and keyword research, we develop a custom ad strategy that aligns with your goals. From crafting attention-grabbing ad copy to optimizing landing pages, we ensure that every aspect of your paid search campaigns works harmoniously to drive results.

Paid search competitor analysis and keyword research form the foundation of a successful pay-per-click (PPC) strategy. By understanding your competitors’ tactics and identifying high-impact keywords, we empower your business to make informed decisions and stand out in the crowded digital landscape. Let us partner with you to develop a comprehensive ad strategy that increases your online visibility, attracts qualified traffic, and drives conversions in your market.

Paid Search Custom Ads

In the ever-evolving realm of digital advertising, customization is key to capturing the attention of your target audience and driving meaningful results. We take pride in creating paid search ads that are finely tuned to meet your specific needs and objectives.

Our process begins with conducting thorough research and analysis, delving deep into your industry, competitors, and target audience. By gaining insights into your unique market landscape, we can develop a comprehensive understanding of what makes your business stand out.

Armed with this invaluable knowledge, we take the next step in crafting high-performing copy and creative content for your ads. We understand that every business is different, and what works for one may not necessarily work for another. That’s why we tailor our approach to create ads that resonate with your audience and drive engagement.

Our experienced team of copywriters knows how to strike the perfect balance between persuasive messaging and compelling storytelling. We carefully choose words and phrases that evoke emotion, spark curiosity, and prompt action. With a keen eye for detail, we ensure that every line of copy is optimized to captivate your audience and deliver your message effectively.

But it doesn’t stop at the text alone. Visuals play a crucial role in catching the eye of potential customers. Our creative team is skilled in designing captivating ad visuals that align with your brand identity and convey your message visually. Whether it’s attention-grabbing imagery, compelling graphics, or professionally produced videos, we leverage the power of visual content to enhance the impact of your ads.

We understand that the digital advertising landscape is dynamic, with trends and consumer behaviors constantly evolving. That’s why we continuously monitor the performance of your ads and make data-driven optimizations to ensure their effectiveness. Through A/B testing and performance analysis, we fine-tune your ads to maximize their performance and drive the highest possible return on investment.

The era of one-size-fits-all advertising is long gone. Customization is the key to unlocking the true potential of paid search ads. By conducting thorough research, developing tailored messaging and creative content, and continuously optimizing your campaigns, we ensure that your ads not only reach your target audience but also engage and inspire action. Let us help you create customized paid search ads that set your business apart and drive exceptional results.

Paid Search Data Tracking and Analytics

Digital advertising success lies in more than just launching your paid search ads. It’s equally essential to continually track and analyze their performance to ensure they are delivering the desired results. We understand the power of data tracking and analytics in optimizing your paid search campaigns for maximum success.

Once your ads are live, our dedicated team of digital marketing experts delves deep into the data to gain valuable insights into their performance. We closely monitor key metrics such as ad positions, click-through rates (CTR), cost-per-click (CPC), leads, conversions, and sales. This comprehensive approach allows us to precisely measure the effectiveness of your ads and identify areas for improvement.

By tracking ad positions, we understand how your ads are ranking relative to your competitors. This information helps us gauge your visibility and prominence in search engine results pages (SERPs). With this data, we can optimize your bids and ad targeting strategies to secure higher ad positions and increase your chances of capturing the attention of your target audience.

Click-through rates (CTR) provide valuable insights into the effectiveness of your ad copy and creative content. By analyzing CTR data, we can determine if your ads are compelling enough to entice users to click through to your website. If the CTR is lower than expected, we step in to make changes and adjustments to your ad messaging and visuals to make them more engaging and enticing.

Cost-per-click (CPC) is an important metric that measures the average cost you pay for each click on your ads. By closely monitoring CPC, we can optimize your bids to ensure that you are getting the most value out of your advertising budget. Our goal is to drive down the CPC without compromising the quality and relevance of your ads, allowing you to maximize your return on investment.

Leads, conversions, and sales are the ultimate metrics that determine the success of your paid search campaigns. By tracking these metrics, we gain insights into how effectively your ads are driving desired actions from your target audience. If we find that certain ads or targeting strategies are not delivering the desired results, we proactively step in to make changes and adjustments to optimize your campaign’s performance.

Our team leverages advanced analytics tools and techniques to dig deeper into the data and uncover hidden patterns and trends. This enables us to make data-driven decisions, fine-tune your campaign strategies, and unlock new opportunities for growth.

Paid search data tracking and analytics play a pivotal role in optimizing the performance of your campaigns. By closely monitoring key metrics, making data-driven optimizations, and proactively adjusting your strategies, we ensure that your ads are always working hard to deliver results. Let us help you harness the power of data to drive exceptional performance and achieve your advertising goals.

Paid Search Campaigns

Paid search campaigns have become an essential component of any successful marketing strategy. They provide businesses with the opportunity to advertise within the sponsored listings of search engine result pages (SERPs), reaching a wider audience and driving targeted traffic to their websites. We specialize in delivering comprehensive PPC management services that encompass paid ads, PPC landing page optimizations, and a seamless integration of paid search and SEO campaigns.

Our approach begins by understanding your unique business goals, target audience, and industry landscape. Armed with this knowledge, we develop a tailored PPC strategy that aligns with your objectives and maximizes your online visibility. Our team of experienced professionals will meticulously research and select the most relevant keywords and phrases to effectively target your desired audience.

To ensure the success of your paid search campaigns, we create compelling and engaging ad copy that entices users to click through to your website. We understand the critical balance between persuasive messaging and relevance, ensuring that your ads not only capture attention but also match the user’s search intent. By leveraging our expertise, we position your brand at the forefront of the SERPs, increasing the chances of generating high-quality leads and conversions.

PPC landing page optimizations play a vital role in enhancing the user experience and driving better results. We analyze user behavior, conduct A/B testing, and make data-driven improvements to optimize your landing pages for maximum conversions. By eliminating friction points and optimizing elements such as layout, design, and call-to-action buttons, we create a seamless journey that guides users toward taking the desired action.

We believe in the power of synergy between paid search and SEO campaigns. By integrating both strategies, we maximize your online presence and drive long-term success. Our team ensures that your paid search campaigns complement your organic search efforts, enabling you to dominate the SERPs and establish your brand as a leader in your industry.

With our comprehensive PPC management services, you can rest assured that your paid search campaigns are in capable hands. We continuously monitor and analyze key metrics such as click-through rates, conversion rates, and cost-per-click to evaluate performance and make data-driven optimizations. If something isn’t working, our team will step in promptly to make changes and adjustments that ensure your campaigns stay on track.

Effective paid search campaigns are an integral part of a successful digital marketing strategy. By leveraging our expertise in PPC management, we can help drive targeted traffic, increase brand visibility, and generate valuable leads and conversions for your business. Let us guide you through the intricacies of paid search and deliver exceptional results that elevate your online presence.

Full PPC Management and Agency Reporting

At EveEffect, we believe that successful PPC management goes beyond just launching campaigns. It involves closely monitoring performance, making data-driven decisions, and providing transparent reporting to our clients. We are committed to delivering exceptional results, and that includes providing you with comprehensive reporting that keeps you informed every step of the way.

Our full PPC management service encompasses not only the strategic planning and execution of your campaigns but also the detailed reporting that provides you with valuable insights into your account’s performance. We understand the importance of transparency and accountability when it comes to your marketing investments.

Our reporting process includes both weekly and monthly PPC Scorecards that serve as a snapshot of your campaign’s progress. These scorecards outline the account changes made during the reporting period and provide a clear overview of the month-to-month goals versus actual results. This allows you to track your campaign’s performance and see how it aligns with your defined PPC goals.

We go beyond surface-level metrics and delve into the details that matter. Our reporting includes key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost-per-click (CPC), return on ad spend (ROAS), and other relevant metrics specific to your campaign objectives. By analyzing these metrics, we gain actionable insights that help us make data-driven optimizations to maximize the effectiveness of your campaigns.

Our reporting includes performance pacing analysis, which compares your campaign’s actual performance against your defined PPC goals. This enables us to identify areas of improvement and make informed adjustments to your campaigns to ensure they stay on track to achieve your desired outcomes.

We understand that each business has unique reporting needs, so we work closely with you to define the key metrics and goals that matter most to your success. Whether it’s increasing website traffic, generating leads, or driving online sales, our reporting is tailored to reflect the metrics that align with your specific objectives.

Our team of PPC experts is dedicated to providing you with meaningful insights and actionable recommendations based on the data we gather. We present our findings in a clear and concise manner, ensuring that you have a complete understanding of your campaign’s performance and the actions we are taking to optimize your results.

Our full PPC management service goes beyond just running campaigns. We provide you with comprehensive reporting that keeps you informed about your campaign’s progress and performance. With our detailed PPC Scorecards, performance pacing analysis, and tailored reporting, you can make informed decisions and have peace of mind knowing that your campaigns are continuously monitored and optimized for success. Let us handle the intricacies of PPC management while you focus on growing your business.

CLIENT PPC RESULT

Noble Knight Games
Services: PPC Management Services

7015

+1,640% Revenue Growth
Year 4 vs. Year 1

+155% Annual Revenue Growth
2019 vs. 2022

+104% ROAS Increase
+26% Avg Annual Improvement

After restructuring the Google and Bing Accounts, we achieved an 80% reduction in wasted spend within two months. These savings were leveraged to grow revenue and profits for high-performance products.

As the months and quarters unfolded, we continued to introduce new campaign types and tactics to the Account. New and profound growth allowed NK to reinvest more resources into scaling their Paid Search presence.

The first year that EverEffect worked with NK Games, Revenue increased 108% and Profit grew 228%.

Over the next several years, Paid Search’s contributions to e-commerce as follows: Revenue has jumped an average 155%/year, Profit has grown an average 117%/Year, and ROAS has increased an average 19%/year

Why Choose EverEffect as Your Indianapolis PPC Management Company? 

When you work with our professional PPC Management Services Team, you get:

Transparency

We believe that honesty is the best policy. There is no need to beat around the bush when you work with us. We are dedicated to providing quality, honest services to our clients that genuinely help them succeed—because when our clients are happy, we’re happy. 

Client-Focused Paid Search Approach

A lot of digital marketing agencies are focused on delivering their own results and boosting their own profits, but not us. While making money is important, we couldn’t do what we do without our clients. That’s why we believe in taking a client-focused approach to ensure we are meeting your needs first. We pride ourselves on going above and beyond to carry out our ad campaigns that follow through on our promises and meet your goals and expectations. 

PPC Service Experts

At EverEffect, we have the experience and skills necessary to deliver results, it’s that simple. We won’t pretend to be something we are not. Each and every approach we take with a client is unique, because that’s what a true professional does. We understand that PPC Ad Management is not a one-size-fits-all approach. We go above and beyond to deliver superior service that is customized to the client’s individual needs—that’s how you deliver results. 

We also won’t lie and say that we’re perfect. Becoming an expert requires making mistakes and learning from them. We have faced setbacks along the way like anyone else, but that is what has allowed us to grow and become the experts in PPC management that we are today.  

Professional Indianapolis PPC Management Services Proven to Deliver Results

Comprised of a cutting-edge team of internet marketing experts, EverEffect knows how to create ads that convert. We are committed to client success and helping you achieve your goals through quality, PPC data-driven ads. 

Let’s chat about your customized paid search strategy today! Call 888.506.2183 or send us a message.