Long gone are the days when mass messaging and 1-2% conversion rates were considered okay. In today's marketing world it is important to stay in front of your customers. It is more important to stay relevant to your customers.
Leveraging technology is not the real challenge. The real challenge is to design and provide your customers a simple path to success (aka Conversion Rate Optimization). It is neither enough to simply have a presence on the web nor to just be cool. It is critical that things work.
We make the quality of the contact between your company and your customers the focal point of our efforts, because through website analytics we can follow online experiences and relationships.
If you are providing a better experience for users, then your website will provide you more business!