Local SEO is a unique opportunity for most businesses.
Local search optimization is a set of processes to make your business’ online presence appear more prominently in local search results when customers look for you on any device. If your business relies on local traffic, it is imperative that part of your online search strategy is local search optimization. Google, Yahoo and Bing, all now have local search results, and they mix them right into the normal ranking pages.
This is a unique opportunity for most businesses. Why? We would bet that most of your online competition has not optimized their websites for local search. Below are some of the local search strategies we pursue for our customers.
On-Site SEO for Local Optimization
The main objective of On-Site SEO Optimization is making your website relevant to search engines for your targeted keywords (and your local targeted keywords). This process is the first activity that we will do for better keyword ranking position in your targeted local search market.
Items we will focus on will include your location (such as city name) in your browser titles and meta tags. Also, incorporate local target keywords into your website content. As well as reinforce location terms within your content development strategy.
Making the Most of Local Search Directories
Local search optimization includes keeping your business location listed and up-to-date in local search directories such as, Google and Bing Local for Businesses. Similar to the search engines, local directories can be competitive as well. It is important to fill out all the available fields these services provide, as well as keeping your information accurate and current so that your customers can find you.
Use Social Media for Local Search
Social media offers a new way for customers to engage with businesses and report their feedback. Also, by keeping your social business profiles up-to-date and complete, you allow your customers better access to finding you. Improving your web content and adding key location information will also increase your search result ranking in local markets. With the addition of social media, your local search optimization plan can bring you the customer engagement and local traffic your business needs.