Search Engine Optimization (or SEO) is the techie term for making your website easily accessible to search engines. How many times per week do you visit Google or Yahoo, or some other search engine, to define a word, search for a product, or even look at movie releases? About ten to twenty? Now imagine every other person who has Internet access doing the same thing...that adds up to a LOT of web searches.
Effective SEO boils down to some key areas:
At EverEffect, our keyword research and selection process is heavily reviewed. We begin with a thorough evaluation of your product or service offering and does not end until we have found the sweet spot between search volume, keyword quality, relevancy, online commercial intent and online competition. Search Engines change on a frequent basis and our processes ensure we select the keywords that will drive quality and high-converting traffic to your website.
The EverEffect Search Engine Optimization Approach is holistic when it comes to On-Site SEO. This means it’s our job to optimize your entire website for SEO. There are many factors that go into a properly optimized website for SEO. When all factors have been incorporated and new content is added on a regular basis; you will have a fine tuned machine of a website that ranks well within the search engines.
Content is king on the internet therefore having some type of content development strategy is vital for any online business. Quality content and lots of it is what will attract the free and highly targeted search engine traffic that every business needs to succeed. Content actually determines the value of your site for your customer. If they don't perceive value, they won't stay. Good content brings repeat business and builds loyalty.
We also focus efforts on External SEO building one way links from other quality and relevant sites to your site. This link building strategy is the most effective way to build links and greatly influence your SEO. While one way link building may not be the most time consuming of all SEO marketing strategies, it does require a very high level of consistency. If you stop building links, the search engines know this and will start considering your site less relevant which will have a negative impact in the search results.
All 3 major search engines (Google, Yahoo, and Bing) now have local search results, and they mix them right into the normal ranking pages. We can interface with each search engine to list each of your locations.
What Does It All Mean?
Getting to the point of being highly ranked on a major search engine can take a lot of time and hard work, especially considering there are other businesses out there, just like yours, trying to do the same exact thing.
Trying to do this on your own can prove to be stressful, time consuming, and unprofitable if it is not done correctly. It can take extensive research to discover the target keywords that your potential customers are searching for, and it can take quite a while to build up enough content including those keywords to bring in more business and push you higher on search engine listings.
SEO is such an important part of business in this day and age. Without it, your website might never be seen by all the millions of your potential customers who visit search engines every single day. Imagine being able to tap into that market. Imagine being the first listing on Google when your customer searches for custom baseball bats (or whatever it is you happen to manufacture or offer).
Don’t spend all your hard earned time and money trying to make this a possibility on your own. Unless you know exactly the kind of content to create, your efforts could prove to be completely futile, and that’s not what any of us want. Here at EverEffect, we know the kind of content to create, and we can easily determine the correct keywords to use for your particular business. Let us help you move your listing up in the search engines. Let us help you be the first link on the page.
Give us a Call (888-506-2183) for a FREE SEO Analysis!
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