Here is one of the big mistakes we see with PPC Ad Management: The Pauper thinks his ads need to be clever; The Prince knows his ads just need to work.
Okay, so what works?
PPC Ads work best when their Keywords, Headlines, Text, Display URLs, and Targeted Landing Pages are in perfect alignment. Further, EverEffect Pay Per Click Consultants carefully blend your Keyword, product or service benefit, and offer into ads designed to capture clicks.
Other critical factors contribute to success, among them ongoing Split-testing and a rigorous analysis of how your PPC Ads perform once Visitors have reached your site.
The Prince is keenly aware of his competition; The Pauper is oblivious to his.
So, who are your competitors? They may not be who you think they are. Bottom line, your competitors are anyone selling your product or service online whether you were aware of them or not.
Have you ever looked at just a list of Sponsored Search Results for a single Keyword, and found more than 1,000 advertisers bidding on the same term? We have. Should you avoid such terms? Perhaps. But in some cases, a vast majority of bidders are displaying PPC Ads that are not relevant to the Searcher or their intent. In such cases, you can compete, and profitably.
Our pay per click consultants evaluate each market’s competitors, ads, and landing pages to determine how you can capture the clicks and revenue you need for success.