Our Story

Founded in the sixth century B.C.,* EverEffect is an Interactive Marketing Firm focused on helping clients Find, Get, and Keep customers online.

Before joining the traditional marketing mutiny (the stampede to online), our founders honed their interactive skills in a number of diverse — and might we add, relevant — fields such as professional wrestling (a popular villain no-less), and standup comedy (the audience thought his performances villainous)

Seriously, together we’ve been involved in interactive since the days when computers were called … calculators. Along the way, we’ve launched new businesses, participated in the pioneering days of interactive gaming, created Top-20 rated cable TV shows, earned acclaim in the earliest days of permission-based email marketing, and were among the first to leverage streaming video online for advertising, marketing, and promotional purposes. We've also created, managed, or produced hundreds of projects for Fortune 500 Companies, and not-so-Fortune 500 companies as well.

We could boast about all the awards we’ve won, almost won (hey, it's an honor just to be nominated), or bore you with talk about how cool and cutting-edge we are, but frankly, our dears, we don’t give a darn. We’d rather develop schemes designed to generate a huge return on desired results achieved for you, so we can all make obscene amounts of money.

EverEffect is led by Jim Brown and Thomas Heed, and an ever-expanding team of professionals — including, but not limited to, theoretical physicists and rocket scientists — who also used to do other things, but are now experts in strategic planning, interactive development, and data-driven analysis.

*We weren't really founded in the sixth century B.C., but at least one of us digs Pythagoras, the first human ever branded as a Philosopher (he was expert at personal branding millennia before Madonna), and a guy with a passion for leveraging performance metrics. For instance, he insisted that everything —including ROI — could be predicted and measured in rhythmic patterns or cycles, and that numbers rule forms and ideas, and cause immense profitability.

EverEffect is an interactive marketing firm that blends strategic planning, creative development, and analytics into measurable results – based in Indianapolis, Indiana.