Target Landing Pages

Reel Them In

Depending on their size, Bass will feed on everything from insects to small dolphins.  Largemouth will also eat frogs, snakes, bats, and birds.K  So, why do we mention this?  Well, you won’t catch a Smallmouth Bass using a dolphin as bait (too big), and you sure as h-e-double-hockey-sticks won’t catch a 225 lb. Australian Potato Sea Bass using insects as bait (too small)!

Again, proper segmentation and optimization play a key role in generating leads.  Whether you choose to pursue lead generation through SEO, PPC, or both, Targeted Landing Pages are an absolute necessity.  Each version needs to be optimized specifically for the Keyword, and the searcher’s intent.

  1. Your value proposition (benefits) must be featured prominently.
  2. Your content absolutely must be relevant to the searcher’s intent.  For example, is your offer informational or transactional in nature?
  3. You must strike the right balance between asking for too much information or too little. 
  4. Give your Visitors more than one way to Convert.
  5. Have a strong Call To Action.

Remember, if you’re looking for lead generation help, we know how to fish, where to fish, and the right kind of bait to use.  Contact us today for a Free, no obligation, consultation.
 

Targeted Landing Pages