Bass live in freshwater or saltwater, and one, the Striped Bass, can be found in both. You will not catch a Largemouth Bass in saltwater, and while you might catch a Chilean Sea Bass off the coast of Peru, you won’t find it in San Francisco Bay, unless it’s in a market on Fisherman’s Wharf.
This principal holds true for lead generation as well. Does your product or service appeal to large corporations or small businesses? Does your business depend on generating leads locally or globally? Are you trying to catch sales or marketing leads?
Once we know what kind of customers you want to land, we focus on the best places to find them.