You can pay someone else for your online lead generation, and then follow up with people who have already received 20 or more calls from other companies who bought the same list, or, using the right gear and lures, you can cultivate your own leads – sales or marketing – to haul in a record catch.
You cannot approach sales leads generation and marketing leads generation the same way. While they belong to the same general family, you need to take a very different approach. Ask us why.
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