How Much Does a Click Really Cost?
What you pay for a click is what you pay. Right? Well, to quote Carnac the Magnificent, “El Wrongo, Moose Breath!” Most Digital Marketers are ignoring the impact of Return Visitors in the evaluation of their bottom lines. Let’s look at one of EverEffect’s Ecommerce clients: Paid Search garnered 24,777 Clicks in the First Quarter […]Read More
YouTube in Decline? Not Exactly.
Perhaps you’ve heard that YouTube might be experiencing a decline in viewership and subscribers. To an extent, this is true. Upon seeing only that, and not investigating further, many people are taking this story at face value: “less and less people are using YouTube.” Many of our clients and prospects are now questioning the value […]Read More
(Not Quite A) Juke Box Hero
Standing in the rain With his head hung low He couldn’t get a ticket It was a sold out show Heard the roar of the crowd He could picture the scene Put his head to the wall And like a distant scream He heard one guitar It just blew him away… Lou Gramm and Mick […]Read More
The Happy Company Rule Book
My six-year-old looks at me today and says, “Mom, I know why the Christmas decorations are still up. It’s because you work too much.” #truth It is true that I am ever-proud and honored to be part of the EverEffect team. This career I fell into has become one that stretches me and pushes me […]Read More
Marketing Lessons from Spider Games
When I wore a (much) younger man’s clothes, one of the jobs I took to keep a roof over my head was bartending at a Phoenix eatery. Every month, a gentleman would come into the bar carrying boxes, jars, terrariums and other containers filled with natural predators, which he pitted one against the other. He […]Read More
Is Your Web Content Telling Your Story?
Since the dawn of time, storytelling has been a part of the fabric of our society. From man’s earliest cave drawings to today’s graphic novels, we communicate through stories. Scientists believe the brain processes and retains information more readily when it’s presented in a story format. Some might think there isn’t a need for storytelling. […]Read More
EverEffect Selected as Premier Google Partner
Don’t take our word for it. Take Google’s. As a Premier Google Partner, EverEffect has exclusive access to Google expertise – given to only a select number of Google Partners worldwide. Now, we can help our clients and potential customers learn the latest industry trends and how to best leverage them through exclusive webinars with […]Read More
Realize the Impending Impact of “Mobile-First”
TA·BU·let Ra·sa – (ˈtäbyo͝olet ˈräsəˈ) noun A mind not yet affected by (tablet) experiences or impressions; an absence of preconceived ideas or predetermined goals; a clean (tablet) slate. In the good ol’ days of AdWords it was possible to bid separately by device: Desktop, Phone and Tablet. With AdWords’ introduction of Enhanced Campaigns some three […]Read More
Best Client Ever – Children’s Bureau, Inc.
“This is really terrific! All the feedback we received has been positive. You did a great job of capturing the human element, and for that I cannot thank you enough.” -Annie Martinez, Vice President of Communications & Development, Children’s Bureau With over 165 years of experience, Children’s Bureau, Inc. advocates for children and their families […]Read More
New episode of The EverEffect Zone: “The Four-Legged Barstool”
Spooky. [music up & under] Rod Serling-type voiceover begins… Use a key to unlock the door to imagination. Beyond it lies another dimension. A dimension of sight. A dimension of sound. A world of shadow and substance (creative & content); things and ideas (strategy & analysis). Look. Up ahead. A signpost. You are now entering […]Read More
Video Spotlight: Classic Auto Insurance
“We have been working with EverEffect for over five years now. Given that length of time, we’re sure you can imagine we are more than pleased with the results.” Longtime client Classic Auto Insurance not only offers classic car collectors specialty insurance policies for less, they love collector and classic cars just as much as they […]Read More
Using Video to Energize Academic Curriculums
Recently, the Northeast Wisconsin (NEW) Manufacturing Alliance along with local technology teachers and area businesses launched a new installment of the celebrated Get Real Math academic curriculum initiative. “When am I ever going to use this?” NEW Alliance Chairperson Bill Bartnik is convinced that the key to having a robust manufacturing economy in Northeast Wisconsin […]Read More