EverEffect is here to help improve your business. Meet our cutting edge team of Internet marketing experts.

The EverEffect Story

Founded in the sixth century B.C.,[1] EverEffect is a Digital Marketing Firm focused on helping clients Search, Analyze, and Convert customers online.

We’ve been involved in the interactive since the days when computers were called … calculators. Along the way, we’ve launched new businesses, participated in the pioneering days of interactive gaming, created Top-20 rated cable TV shows, earned acclaim in the earliest days of permission-based email marketing, and were among the first to leverage streaming video online for advertising, marketing, and promotional purposes. We’ve also created, managed, or produced hundreds of projects for Fortune 500 Companies, and not-so-Fortune 500 companies as well.

We could boast about all the awards we’ve won, almost won (hey, it’s an honor just to be nominated), or bore you with talk about how cool and cutting-edge we are, but frankly, our dears, we don’t give a darn. We’d rather develop schemes designed to generate a huge return on desired results achieved for you, so we can all make obscene amounts of money.

EverEffect is led by Thomas Heed and Chris Bross, and an ever-expanding team of professionals — including, but not limited to, theoretical physicists and rocket scientists — who also used to do other things, but are now experts in strategic planning, interactive development, and data-driven analysis.

*We weren’t really founded in the sixth century B.C., but at least one of us digs Pythagoras, the first human ever branded as a Philosopher (he was expert at personal branding millennia before Madonna), and a guy with a passion for leveraging performance metrics. For instance, he insisted that everything —including ROI — could be predicted and measured in rhythmic patterns or cycles, and that numbers rule forms and ideas, and cause immense profitability.

Thomas Heed

Thomas Heed

Founder & President

Thomas is a multiple EMMY Award nominee, and winner of more than 20 Advertising and Broadcasting/Cable industry awards for creative excellence. Thomas participated in the early days of interactive game development in collaboration with Parker Brothers marketing executives and engineers, co-created a Top-20 rated cable TV program for TBS, was a key contributor on the advertising, marketing, and promotion team that helped launch TNT, co-founded two previous companies, and has served on several Corporate and Civic Board of Directors. He has a Bachelor of Arts Degree in Filmmaking from Purdue University. Thomas' specialties include; Strategic Planning, Video & Film Production (Writing/Producing/Directing), Pay Per Click (PPC) Marketing (Program Development, Implementation, and Control), Factor Analysis and M&A.

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Chris Bross

Partner & Chief Operating Officer

Over 20 years of Internet experience with Fortune 500 companies. Expertise directing and implementing online experiences to promote business, products, and services. Strong background in all facets of online marketing and cross channel strategies. Chris' specialties include; Customer Online Self-Service, Search Engine Optimization (SEO), Search Engine Marketing (SEM), E-commerce, Online Customer Acquisition, Conversion Tactics, Developing Internet Strategies, Online ROI Measurement.

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Ron Tupper

Ron Tupper

Partner & Vice President Video Content

Ron is trusted with everything from project management, image branding, marketing and management of staff, including the direction of their growth. His success comes from understanding and exceeding client expectations. Ron is honored with numerous creative awards, as well as professional recommendations and repeat business.

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Wayne "Allen" Walker

Vice President Strategic Services

Allen is an accomplished digital strategist and PR specialist with more than 10 years of comprehensive web and inbound marketing experience in a variety of verticals, including legal, state and local government, entertainment, and E-commerce. Allen also has multiple years' experience in developing and launching start-up ventures. In addition to his professional accomplishments, he also places immense focus on developing interpersonal, long-term relationships with his clients.

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John Nichols

Vice President of Technology & Architecture

With over 20 years experience, John brings a creative and educated approach to all things web design. He helps to keep EverEffect up on current technologies and best practices to develop solid, feature rich, and search-friendly websites. John’s strong understanding of end-users, data and analytics, and digital infrastructure helps clients streamline their processes and leverage their technology assets. John’s skills help clients “smartly” design their websites so that technology can do the “heavy lifting,” alleviating the need for traditional manual web-site upkeep and related work. John’s skill, experience, and continued innovation has a solid foundation; he holds a Doctorate in Educational Technology from Purdue University.

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Janet Muniz

Janet Muniz

Senior Creative Content Strategist

Janet has built a distinguished career in media and marketing communications management. Winner of multiple EMMY, TELLY, PROMAX, and International Monitor awards for creative excellence, she is recognized for outstanding achievement in writing, video/radio production, graphic design, and music/sound design. Janet is an expert at building client brands through targeted marketing messages, delivering digital, TV, radio, print, public service, sales and promotional content, managing creative departments and projects, and orchestrating press coverage and launch campaigns for global top-tier companies such as HBO/Cinemax, Tribune Broadcasting, The WB Network, NBCUniversal, TNT, TBS, and FOX, among others. A graduate of St. Bonaventure University, Janet’s specialties include; Creative Direction, Copy and Scriptwriting, Copyediting, Graphic Design and Media Production.

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Scott Hughes

Scott Hughes

Senior Search Marketing Manager

Hailing from the island of Jamaica, Scott is a Ball State University graduate who studied architecture and design. Scott is a certified Google Adwords & Bing Ads consultant for Evereffect but really prides himself on his versatility with our company. Scott not only manages Pay-Per-Click services for EverEffect’s ecommerce and lead generating clients, he also creates infographics and is adept in all aspects of SEO, PPC, SEM and web analytics. Scott’s past experience in digital illustration creating book covers for MacMillan Publishing, 3d design, HTML Coding and web design allows him to see the many angles of an online project. Scott’s epiphany moment in online marketing came when he realized that designing pretty websites alone did not guarantee quality traffic to a website. The realization of the difficult tasks and hard work involved with generating lasting online customers motivated Scott to study all aspects of online marketing.

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Andrew Sherman

Senior Web Designer

As a creative, design, and coding expert, Andrew brings over 15 years of experience in developing websites for both form and function. Trained in the US and the UK, Andrew brings rare talent to EverEffect’s team. His keen skills and abilities combine design aesthetics and backend programming to create feature-rich, standards compliant, and responsive websites. Andrew’s solid, secure programming skills create the foundation for our clients' SEO and PPC success. Andrew is also an accomplished runner (he recently participated in Olympic trials) and was recently inducted to Butler University’s Athletic Hall of Fame. Andrew is as smart with his approach to programming and design as he is with his running, and we all try to keep up.

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Dana Lewis

Creative Content Strategist

An experienced television writer/producer with over 25 years experience in advertising and promotion, Dana helps our clients enhance their online presence through expanded content material such as blogs, videos and webpage elements.

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Krisin Cox

Kristin Cox

PPC Account Manager

A University of Indianapolis Graduate and Certified Google Adwords consultant, Kristin manages the planning and execution of PPC programs. In her free time, she enjoys spending time with her family, traveling, and reading a good book.

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Kacey Anderson

Kacey Reynolds

Social Media Manager

Kacey believes in building a client's brand by engaging them in their community, and building trust through a strong online presence. She uses social platforms to create a unique face for each client, giving them the opportunity to reach untapped markets. Outside of work hours, Kacey is busy and blessed with raising her two daughters, and she enjoys the occasional creative metalsmithing project.

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eric roberts evereffect

Eric Roberts

Digital Marketing Specialist

Eric is a University of Dayton grad and Certified Google AdWords and Analytics Consultant. He loves books; classics and business books are his go-to. When not honing his craft, Eric loves golf, the Pacers, and spending time with his family.

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JC Heed

Search Engine Marketing Analyst

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